Windmill Street Coffee - Website development and launch
I was responsible for the successful development and launch of Windmill Street Coffee's e-commerce website on the Shopify platform. My contributions included the initial wireframing to establish a clear and intuitive site architecture, the creation of engaging and informative website content, and the creation and integration of impactful visuals. This project was strategically timed to ensure the website was live and ready to capitalise on the buzz surrounding the London Coffee Festival. This project was crucial in elevating the online presence of the specialty coffee brand and optimizing the customer experience for online sales, directly contributing to a 20% sales increase.
Furthermore, I personally created the product visuals, ensuring high-quality images that accurately represented their offerings and enhanced the online shopping experience. Post-launch, my contributions continued with the creation of informative and engaging blog content to connect with their audience and drive organic traffic.