Dom Carpentry Ltd - Brand Development and Digital Foundation
I played a key role in establishing a strong brand and digital presence for Dom Carpentry Ltd., a company specializing in premium carpentry and joinery services for high-end clients, including hotels, residential apartments, luxury stores, and public institutions. My contributions included:
Brand Development: Creating a new brand identity and designing a logo that reflects the company's commitment to quality and craftsmanship, significantly enhancing customer recognition and loyalty.
Website Development: Designing and optimizing the company website to showcase their premium services and improve user experience, aligning it with customer personas and target market objectives. This involved developing a content strategy that effectively communicates their expertise and project portfolio.
Market Research: Conducting comprehensive market research to analyze the competitive landscape, identify key customer segments, and evaluate marketing channels, providing valuable insights for strategic decision-making.