My expertise
Having over 7 years of experience in sales and marketing across diverse, fast-paced environments, my expertise is finely tuned to drive commercial success through strategic trade marketing and robust brand development. My multifaceted expertise positions me to deliver measurable results in the competitive retail landscape, effectively managing trade marketing initiatives across both UK and international markets.
My core competencies include:
Trade Marketing Strategy and Execution:
Developing and implementing impactful trade marketing strategies, including promotions, merchandising, and category management, which have consistently improved brand positioning and retailer support.
Proven ability to design and produce effective Point-of-Sale (POS) materials and in-store displays that enhance customer engagement and sales.
Experience in managing product activation plans both in-store and online, driving visibility and consumer engagement for new product launches.
Visual Merchandising & Retail Experience:
Hands-on experience in creating immersive and aspirational showroom experiences (e.g., King Living UK), understanding how visual merchandising directly influences customer perception and purchasing decisions.
Skilled in optimizing space, flow, lighting, and styling to create compelling retail environments that reflect brand luxury and design philosophy.
Brand Development & Management:
Expertise in enhancing brand identity, recognition, and loyalty through strategic development initiatives.
Proficient in collaborating with internal and external partners to ensure brand guidelines are maintained across all consumer touchpoints, including packaging and digital presence.
Digital Marketing & E-commerce Optimization:
Strong background in digital marketing strategies, including SEO/SEM, social media management (Hootsuite, SocialBee), and content marketing.
Experience in website design and optimization, analyzing KPIs to improve user experience and online performance, and launching successful e-commerce platforms (e.g., Windmill Street Coffee).
Cross-Functional & Stakeholder Collaboration:
Adept at working with sales, distribution, production, and marketing agencies to ensure seamless launch and ongoing support for products and campaigns.
Skilled in negotiating costs and timings with suppliers and monitoring quality, ensuring optimal resource allocation and project delivery.
Market Analysis & Data-Driven Decision Making:
Conducting comprehensive market research to analyze marketing mix, identify key customer segments, evaluate channels, and assess competitor strategies.
Utilizing insights from data analysis (e.g., Google Analytics, SEMRush) to refine marketing strategies, enhance product positioning, and drive strategic decision-making.