Hi!

I'm Larisa, a marketing executive with 10+ years of experience navigating the dynamic world of marketing. My expertise encompasses digital marketing, content creation, trade marketing, brand development and I have a track record of enhancing brand visibility and driving successful product launches across diverse sectors as FMCG, IT, construction, fashion and high end products.

My journey began with a strong academic foundation in business, holding both a Bachelor's and Master's degree in Business Administration and Financial Banking Management. This education provided a strategic lens through which I approached my early career, notably as a Trade Marketing Manager at Group Bimbo in Bucharest. During this time, I developed key skills in brand development, packaging design, and product activation, contributing to a 30% sales increase through effective promotional campaigns.  

In London, I expanded my focus to digital marketing as a Marketing Executive at Xara Computers (XC360). This role allowed me to hone my skills in digital marketing strategies for the technology sector, including SEO/SEM, Google Analytics, and social media content planning.  

To broaden my perspective, I also gained valuable experience in customer-facing roles within the fashion and luxury retail industries, working with brands such as Ted Baker, London Time and King Living. These experiences provided me with a deeper understanding of consumer behaviour, relationship building, and the importance of customer experience.  

Returning to my passion for marketing, I worked as a Marketing Manager at Drury Tea and Coffee Ltd in London. In this role, I developed and executed impactful trade marketing campaigns, contributing to increased product visibility and sales. Additionally, I further developed my digital marketing skills through social media management, web content optimization, and e-commerce website development.  

Currently, I am applying my expertise as a Marketing Manager at Dom Carpentry Ltd and as a Marketing Consultant at Bossa Health Ltd, both in London. My responsibilities include developing and implementing comprehensive marketing strategies, driving brand development, conducting market research, and leveraging data analytics to optimize marketing performance.  

My commitment to professional development is demonstrated by my Digital Marketing Diploma from Netcom City of London and the Digital Diploma in Professional Marketing from the Chartered Institute of Marketing (CIM).  

In summary, my career is characterized by continuous growth, a diverse skill set, and a passion for achieving impactful marketing outcomes. I am driven by the opportunity to leverage my experience and strategic thinking to contribute to brand success.