Bossa Health: Vitality Insurance Partnership Launch

I have worked on the big launch of Bossa Health's Vitality Partnership, designing a user journey that started right on the homepage with a prominent announcement, leading to a dedicated new page packed with info, and integration for a easy-to-use landing page created for the e-mail campaign. It was all about making wellness feel accessible and a little bit revolutionary!

Results:

7% conversion rate, significantly outperforming the industry median of 5.1% for health and wellness landing pages. We managed to attract 30% unique visitors to the partnership pages and achieve a 7% conversion rate on the main sign-up page, showing just how much this resonated.