Trade Marketing Manager - Bimbo Group
As a Trade Marketing Manager at Bimbo Group, I specialized in driving product visibility and consumer engagement through strategic in-store and online activations, packaging design, and market analysis. My role involved close collaboration with national marketing teams, suppliers, and cross-functional departments to ensure successful product launches and sustained sales growth. I also managed trade marketing budgets and negotiated with suppliers for merchandise and OOH projects.
Launching new bread range: Campeneasca
Product Launch & Sales Growth:
Collaborated with the National Marketing Manager to design and develop packaging for a new range of bread, ensuring alignment with brand guidelines and market trends.
Successfully launched the "Campeneasca” bread range and achieved a 19% sales increase through comprehensive trade marketing campaign: an engaging in-store prize draw in 500 stores and OOH.
POSM (VM) used in the campaign : bread stands, posters, wobblers, product labels, countertop displays, wicker basket, banners.
Client
Group Bimbo (3 Brutari)
Year
2022
Branding: Boyar Bread package design
Collaborated closely with the Executive Director and Production Manager to create and launch the new product "Boyar Bread," involving extensive market research and strategic planning for a successful market introduction.
Led the design of the layout package for "Boyar Bread," ensuring compliance with brand guidelines and regulatory requirements. Developed and finalized packaging elements, including product information, nutritional facts, and branding visuals, effectively communicating the product's quality and value to consumers.
Crafted visually captivating POS materials, displays, and merchandising solutions to create a flawless shopping experience for customers.
Managed inventory of custom merchandising and brand displays within customer locations, including analysis of strategic value/cost vs. return on investment.
