The Thank You Campaign was one of Bestway Wholesale’s highest‑performing multi‑supplier activations, designed to drive incremental sales in‑depot while strengthening strategic partnerships with key FMCG brands. As Marketing Manager, I led the full campaign development, execution, and performance delivery across digital and depot channels.

Working with major suppliers including Unilever, Diversey, Oatly and other category leaders, the campaign delivered exceptional commercial results — 20–40% sales growth in depot and a 120% ROI, positioning the activation as one of the most effective value‑led campaigns of the year.

I managed two external marketing agencies, directing creative development, production timelines, and execution quality across all campaign touchpoints. This included leading the creation of POSM materials for depot activation — shelf talkers, gondola ends, hero boards, and front‑of‑house displays — ensuring strong visibility and consistent brand representation across all participating suppliers.

Alongside depot execution, I oversaw the development of digital assets for Bestway’s website and app, including banners, splash screens, and promotional modules designed to support customer acquisition and retention. These assets ensured the campaign was fully integrated across digital channels, driving engagement and reinforcing supplier messaging throughout the promotional period.