Driving Brand Growth and Engagement Through Strategic Marketing Expertise
Specialising in trade marketing, branding, digital marketing, content creation and web development for e-commerce B2B and B2C in different sectors as FMCG, IT, fashion, luxury goods, health & wellness and construction.
TRADE MARKETING
Working as a Trade Marketing Manager, my focus was on developing and executing strategies that drive product demand and sales through our retail partners. This involves creating impactful promotional programs, optimizing product visibility in stores, and building strong relationships with distributors to ensure mutual growth and profitability. My goal was to translate brand objectives into compelling in-store realities that resonate with shoppers.
Additionally, I have collaborated on designing and developing packaging for new product ranges , and have experience in crafting visually captivating POS materials, displays, and merchandising solutions.
CONTENT CREATION
My skills in content creation encompass a wide range of expertise, as evidenced by my work history. My content creation extends to social media, where I've created engaging photo and video content, leading to increased brand visibility and customer engagement. I am also skilled in conceptualizing and producing promotional advertisements for various mediums, such as LED panels.
My practical skills include managing social media and content calendars using platforms such as Hootsuite and SocialBee. I am also skilled in graphic design, utilizing Canva and Adobe Photoshop to create assets for websites, social media, and print production
WEB DEVELOPMENT
II am proficient in brand development, where I've significantly enhanced customer recognition and loyalty through brand identity and logo creation.
I have experience in website design and content strategy, having designed and optimised company websites to improve user experience and engagement.
Furthermore, I have experience in developing and implementing comprehensive marketing strategies , creating and maintaining detailed customer persona profiles , and managing end-to-end marketing campaigns for new service launches.
Featured Work
Website design and development for a premium carpentry and joinery company in London.
Here's a peek at some marketing projects where I've helped brands boost their visibility and connect with customers.
Yasmin Bou Karim, Founder Bossa Health
Source: LinkedIn
“Larisa worked on my team as a contractor and made a real impact. She took a close look on how our website was performing and used those insights to shape a more focused marketing strategy. Her approach was thoughtful and grounded, and she took the time to understand both our goals and audience. She was responsive, communicated clearly and worked seamlessly with the wider team. Reliable, collaborative and sharp, we really valued having her on the project.”
